JOB VACANCY: Social Media Manager/Content Creator

Location: Hybrid (Work from home & Selected Locations in Lagos)

Position Overview

Our client is looking for a talented and creative social media manager/content creator to join their team. This role is perfect for someone who is passionate about social media, storytelling, and brand engagement, with a deep understanding of online adverts. You’ll be responsible for managing their social media presence, crafting engaging content, and creating strategies that connect their brand to prospective clients and partners.

Responsibilities
• Social Media Management: Oversee the day-to-day operations of multiple brand accounts across various social media platforms, including but not limited to WordPress, Facebook, Instagram, Twitter, and LinkedIn.
• Content Creation: Research, conceptualize, and create original and engaging content that aligns with the brand’s voice, target audience, and marketing objectives. This includes designing visual assets, creating videos, writing blog posts, and more.
• Caption Generation: Develop creative and captivating captions that enhance the impact of social media posts and encourage audience engagement.
• Brand Strategy: Collaborate with internal teams to develop social media strategies that support brand awareness, lead generation, and overall marketing goals. Stay updated on industry trends and provide recommendations for innovative approaches.
• Audience Engagement: Monitor and respond to comments, messages, and inquiries in a timely and professional manner. Foster meaningful connections with the audience and drive community engagement.
• Analytics and Reporting: Track key performance indicators (KPIs) such as follower growth, engagement rates, and website traffic. Analyze data to assess the effectiveness of social media strategies and make data-driven recommendations for improvement.
• Social Media Strategy: Develop client-specific, goal-oriented social media strategies that align with the client’s brand identity, target audience, and marketing objectives. Conduct research and analysis to identify trends, audience preferences, and opportunities for growth.
• Social Media Calendar: Create and maintain a comprehensive social media calendar, ensuring a consistent posting schedule across multiple platforms. Coordinate with internal teams and clients to plan campaigns, product launches, and other relevant events.
• Brand Alignment: Ensure all social media posts, captions, and content align with the client’s brand voice, values, and messaging. Collaborate with clients to understand their brand identity and effectively communicate it through social media channels.

Qualifications

• High level experience in WordPress, Facebook and related social media platforms.
• Proven experience in social media management, preferably sales and onboarding of new clients.
• Proficiency in content creation tools (e.g., Canva, Adobe Suite, or video/photo editing software)
• Strong written and visual communication skills
• Demonstrated ability to grow and engage a social media audience
• Knowledge of social media analytics tools and trends
• Creativity, adaptability, and a keen eye for detail

Requirements

• Experience: Proven experience as a Social Media Manager or Content Creator, with a strong portfolio demonstrating successful management of social media accounts and content creation for various brands.
• Creativity: Ability to think outside the box and generate innovative content ideas. Demonstrated skills in storytelling, copywriting, and visual content creation.
• Social Media Savviness: In-depth knowledge of various social media platforms, their best practices, and emerging trends. Familiarity with social media management tools and analytics platforms.
• Organization and Time Management: Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
• Communication Skills: Excellent written and verbal communication skills. Strong attention to detail and the ability to adapt the brand’s tone of voice as needed.
• Brand Awareness: Understanding of brand building and the ability to create content that resonates with diverse target audiences.
• Strategic Thinking: Ability to develop client-focused social media strategies that align with business goals and drive results. Familiarity with social media metrics and analytics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Brand Management: Strong understanding of branding principles and the ability to maintain brand consistency across social media platforms. Proven experience in translating brand guidelines into compelling social media content.

Do you see yourself as the right candidate? Let’s find out! Email your CV, Cover Letter and details of past and correct projects and materials to chat@xpinosystems.com.

Deadline: January 31st, 2025